In this first of a two part workshop, Dr. Brian Southwell explores the latest understanding of how social and political opinions are formed and re-formed, and the implications for how researchers should think about designing the message that communicates their work. The next workshop will be a collaborative, hands-on application of these principles.

Bio: 
Dr. Brian Southwell is a social scientist researching public trust in science, mental models of scientific research, and public risk perceptions of infectious disease. He specializes in science communication and is a Lead Scientist for Public Understanding of Science at RTI International. Dr. Southwell also co-founded the Medical Misinformation program at Duke University, where he is also an adjunct professor of Internal Medicine and a faculty affiliate with the Duke Initiative for Science and Society.