Participants will learn about the method of cognitive interviewing to pretest survey questions. I will introduce the general goals of pretesting and key aspects of cognitive interviewing. Then we will focus on web probing and practical aspects that come with moving to the online mode.
Bio:
Cornelia Neuert is a social scientist and head of the team Questionnaire Design & Evaluation at GESIS – Leibniz Institute for the Social Sciences. Her research focuses on methods for testing and evaluating survey questionnaires and questionnaire design.