Dr. Shawn Mondoux, assistant professor in McMaster University's Department of Medicine, discusses how academic institutions should measure and promote QI and advocacy work done by academic faculty. He defines the traditional domains of scholarship (discovery, integration, application, and teaching) and the related challenges. Mondoux's call-to-action encourages academic centres to recognize the challenges faced by members who engage in non-traditional promotion streams; affirm the value of that work; create promotional pathways to achieve promotion in the scholarship of engagement; and explicitly recruit individuals engaged in this work.